What a crazy month!

We’ve had a great beginning to the Autumn/Winter season with the release of our new collection, a busy month at the pop-up store, a variety of promotions being held throughout April, and to top it all off, the Face of VIPARO photoshoot!

We’ve had the privilege of working with extremely talented models, hair & make-up artists, stylists, photographers, videographers, and of course the awesome VIPARO team. There’s some exciting new photos on the horizon expressing the more accessible, casual side of VIPARO with studio shots, street shots and behind the scenes videos.

Take a gander at some teasers below

More behind the scenes photos on our Facebook here

Till next time, stay confident.

We figured that this is worth a mention…

Last day’s to grab a bargain for this coming winter with up to 70% off selected leather products and accessories on the official VIPARO eBay store.

We’ve got some of our most popular leather jackets, leather bags, leather accessories, t-shirts and leggings at hugely discounted prices until the 28th April 2012 with stock selling fast!

Notably our Footloose shorts which usually are RRP $189.95, selling at only $84 on eBay!

Happy shopping!

The Viparo Sydney Pop-Up store in Westfield is finally open! Due to an unprecedented amount of enquiries ranging from sizing to leather textures, Viparo has found a home for it’s first physical store at the 100 Squared Emerging Designers section in Westfields Pitt St Mall, where customers are able to see and try on first-hand, our latest styles, popular garments and one-off pieces.

Come pay us a visit!
Westfield Sydney Store
VIPARO
Westfield Sydney, 100 Squared
Kiosk K107/9, Level 1
Cnr Pitt St Mall and Market St
Sydney, NSW 2000
Australia
Ph 0498 482 113
sydney@viparo.com.au

Limited styles available at the store. Click here for more details.

As our brand continues a steady transition into a fully fledged fashion label, we decided that our work environment should also see a distinct change to go with it. Our office meeting area (as seen above) saw the first of the renovation process, being that it is where the root of our ideas and the very foundation of our business is realized. More updates to come!

As VIPARO’s Autumn/Winter 12′ photoshoot is just around the corner, the team is working hard to conceptualize and refine this long awaited project that we are so excited to share with everyone. Before the photoshoot can begin, a strenuous process of planning in all spectrums of the project must be completed. Things such as the location, a script, time, the models and the right kind of equipment all factor into the quality of the end result, and the efficiency on the actual day of the shoot. Choosing the right models, using the correct lens and having the right camera settings along with correct lighting are all crucial elements in conveying the desired vibe and mindset of the brand. As we prepare to finalise the storyboard, we take a look at some of our favourite labels and shots from their lookbooks to get an idea of the benchmark we will be aiming for.

Emporio Armani Spring/Summer 2012 Campaign Featuring Rihanna

The new Emporio Armani Spring/Summer campaign featuring Rihanna, photographed in Dublin, by renowned fashion photographers Mert & Marcus Piggott, the photo captures a sensual and seductive vibe that is sure to attract alot of eyes.

Versace x H&M Spring/Summer 2012 Collection

Gstar

Balmain Spring/Summer 12′

Only a few days left of our stocktake sale. Be sure to check it out on our website and grab yourself the last of our discontinued styles going for up to 70% off.