VIPARO was excited to release our first Spring / Summer collection this season. Diversifying from just leather clothing, we’re slowly, but surely becoming a full range fashion label.

Featuring our trademark leather pieces, such as track leather shorts, tunic leather dresses, fitted leather tops, pencil leather skirts, men’s leather vests, men’s leather shirts, vintage leather bags and much more.

We also introduced our exclusive Cuban Paradise Print in summer pieces including a kimono, maxi dress, maxi skirt and mixed leather top. Inspired by our From the Desert to the Sea collection.

View the Women’s Collection

View the Men’s Collection

Here’s a few pictures below of our range.

What a crazy month!

We’ve had a great beginning to the Autumn/Winter season with the release of our new collection, a busy month at the pop-up store, a variety of promotions being held throughout April, and to top it all off, the Face of VIPARO photoshoot!

We’ve had the privilege of working with extremely talented models, hair & make-up artists, stylists, photographers, videographers, and of course the awesome VIPARO team. There’s some exciting new photos on the horizon expressing the more accessible, casual side of VIPARO with studio shots, street shots and behind the scenes videos.

Take a gander at some teasers below

More behind the scenes photos on our Facebook here

Till next time, stay confident.

We figured that this is worth a mention…

Last day’s to grab a bargain for this coming winter with up to 70% off selected leather products and accessories on the official VIPARO eBay store.

We’ve got some of our most popular leather jackets, leather bags, leather accessories, t-shirts and leggings at hugely discounted prices until the 28th April 2012 with stock selling fast!

Notably our Footloose shorts which usually are RRP $189.95, selling at only $84 on eBay!

Happy shopping!

As our brand continues a steady transition into a fully fledged fashion label, we decided that our work environment should also see a distinct change to go with it. Our office meeting area (as seen above) saw the first of the renovation process, being that it is where the root of our ideas and the very foundation of our business is realized. More updates to come!

As VIPARO’s Autumn/Winter 12′ photoshoot is just around the corner, the team is working hard to conceptualize and refine this long awaited project that we are so excited to share with everyone. Before the photoshoot can begin, a strenuous process of planning in all spectrums of the project must be completed. Things such as the location, a script, time, the models and the right kind of equipment all factor into the quality of the end result, and the efficiency on the actual day of the shoot. Choosing the right models, using the correct lens and having the right camera settings along with correct lighting are all crucial elements in conveying the desired vibe and mindset of the brand. As we prepare to finalise the storyboard, we take a look at some of our favourite labels and shots from their lookbooks to get an idea of the benchmark we will be aiming for.

Emporio Armani Spring/Summer 2012 Campaign Featuring Rihanna

The new Emporio Armani Spring/Summer campaign featuring Rihanna, photographed in Dublin, by renowned fashion photographers Mert & Marcus Piggott, the photo captures a sensual and seductive vibe that is sure to attract alot of eyes.

Versace x H&M Spring/Summer 2012 Collection

Gstar

Balmain Spring/Summer 12′

Only a few days left of our stocktake sale. Be sure to check it out on our website and grab yourself the last of our discontinued styles going for up to 70% off.

Hurry in and check out our stocktake sale – up to 70% off jackets and accessories, as we prepare to clear the way for new styles soon to arrive for the 2012 Lookbook! Stay tuned and happy shopping

As another year passes, we look back and reminisce on the trials and tribulations of the last 12 months. For us here at VIPARO, we can say with certainty that 2011 was a successful year – as a brand we have grown immensely, with a fresh facelift to our logo and website, a greater amount of exposure to the brand and a continuous growth of followers. As a team, we are working hard towards reaching the goal we strive to realize : Establish a culture of confidence, continue to innovate and create, and of course..world domination . VIPARO would like to thank those that continue to support our brand, and we look forward to sharing exciting things with everyone in 2012.

As we take one last look back, we’d like to close off the year with our pick of the top 10 albums of 2011. A fun work environment is not complete without a great selection of tunes that gets you through the grind, and with the abundance of talent-rich artists arising this year, there’s no loss of motivation for the day-to-day.

See you next year and be safe!



Jay Z and Kanye West – Watch the Throne

James Blake – James Blake

Drake – Take Care



SBTRKT – SBTRKT




Anjunabeats vol. 9

Frank Ocean – Nostalgia

The Weeknd – House Of Balloons




Florence And The Machine – Ceremonials




Ed Sheeran – +

Lupe Fiasco – Lasers