Instagram is such an awesome social media platform. I’m obsessively using it myself. Those late nights when you can’t get to sleep and just trawling through endless Instagram pics. My love for photography and all things visually creative make this one of the most used apps on my iPhone. I particularly love the scenic landscape or location photos, insider shots of celebrities lives, and also following my favourite dog Marutaro: http://instagram.com/marutaro/
For this reason we use it quite frequently for our label VIPARO. We’re super active on Instagram, so follow us kids: @viparo
We’ll follow and tag you back You can also view our online Instagram page here: http://instagram.com/viparo
The VIPARO Instagram page is a compilation of behind the scenes photos on what goes on at the VIPARO offices or any of our events such as photo shoots, meetings with our designers and more. We also love to post people wearing our clothing and anything that the team get up to during their off-time.
We’ve reached over 500 followers so thank you to all of our awesome fans.
How do you use Instagram in your business?
VIPARO Instagram – 31.01.13
VIPARO was excited to release our first Spring / Summer collection this season. Diversifying from just leather clothing, we’re slowly, but surely becoming a full range fashion label.
Featuring our trademark leather pieces, such as track leather shorts, tunic leather dresses, fitted leather tops, pencil leather skirts, men’s leather vests, men’s leather shirts, vintage leather bags and much more.
We also introduced our exclusive Cuban Paradise Print in summer pieces including a kimono, maxi dress, maxi skirt and mixed leather top. Inspired by our From the Desert to the Sea collection.
View the Women’s Collection
View the Men’s Collection
Here’s a few pictures below of our range.
What a crazy month!
We’ve had a great beginning to the Autumn/Winter season with the release of our new collection, a busy month at the pop-up store, a variety of promotions being held throughout April, and to top it all off, the Face of VIPARO photoshoot!
We’ve had the privilege of working with extremely talented models, hair & make-up artists, stylists, photographers, videographers, and of course the awesome VIPARO team. There’s some exciting new photos on the horizon expressing the more accessible, casual side of VIPARO with studio shots, street shots and behind the scenes videos.
Take a gander at some teasers below
More behind the scenes photos on our Facebook here
Till next time, stay confident.
We figured that this is worth a mention…
Last day’s to grab a bargain for this coming winter with up to 70% off selected leather products and accessories on the official VIPARO eBay store.
We’ve got some of our most popular leather jackets, leather bags, leather accessories, t-shirts and leggings at hugely discounted prices until the 28th April 2012 with stock selling fast!
Notably our Footloose shorts which usually are RRP $189.95, selling at only $84 on eBay!
The Viparo Sydney Pop-Up store in Westfield is finally open! Due to an unprecedented amount of enquiries ranging from sizing to leather textures, Viparo has found a home for it’s first physical store at the 100 Squared Emerging Designers section in Westfields Pitt St Mall, where customers are able to see and try on first-hand, our latest styles, popular garments and one-off pieces.
Come pay us a visit!
Westfield Sydney Store
Westfield Sydney, 100 Squared
Kiosk K107/9, Level 1
Cnr Pitt St Mall and Market St
Sydney, NSW 2000
Ph 0498 482 113
Limited styles available at the store. Click here for more details.
As our brand continues a steady transition into a fully fledged fashion label, we decided that our work environment should also see a distinct change to go with it. Our office meeting area (as seen above) saw the first of the renovation process, being that it is where the root of our ideas and the very foundation of our business is realized. More updates to come!
As VIPARO’s Autumn/Winter 12′ photoshoot is just around the corner, the team is working hard to conceptualize and refine this long awaited project that we are so excited to share with everyone. Before the photoshoot can begin, a strenuous process of planning in all spectrums of the project must be completed. Things such as the location, a script, time, the models and the right kind of equipment all factor into the quality of the end result, and the efficiency on the actual day of the shoot. Choosing the right models, using the correct lens and having the right camera settings along with correct lighting are all crucial elements in conveying the desired vibe and mindset of the brand. As we prepare to finalise the storyboard, we take a look at some of our favourite labels and shots from their lookbooks to get an idea of the benchmark we will be aiming for.
Emporio Armani Spring/Summer 2012 Campaign Featuring Rihanna
The new Emporio Armani Spring/Summer campaign featuring Rihanna, photographed in Dublin, by renowned fashion photographers Mert & Marcus Piggott, the photo captures a sensual and seductive vibe that is sure to attract alot of eyes.
Versace x H&M Spring/Summer 2012 Collection
Balmain Spring/Summer 12′
Only a few days left of our stocktake sale. Be sure to check it out on our website and grab yourself the last of our discontinued styles going for up to 70% off.
With the steady increase of exposure to the brand, our new PR/Marketing team have been working hard to get our name out there in all forms of media. Check it out!
‘How To Make It In America’ was a comedy-drama that ran for 2 seasons, which followed the lives of two friends, Ben Epstein and Cam Calderon, hustling through the streets of New York City trying to make a name for themselves in the fashion scene and to live the ‘American Dream’.
Using their drive for prosperity and the uncanny ambition to work for no one but themselves, the pair set out to establish their own label, ‘Crisp NYC’. Going from one business idea to the other, the show succeeded in capturing the reality of the industry, what it takes to make it and the sacrifices that were needed to be made to stay loyal to their personal moralities.
The show delivered many of life’s struggles, challenges and principles that seems to one way or another, run down the same roads as VIPARO once did. ‘How To Make It In America’ reminded us to stick to what got us here in the first place : loyalty, teamwork, persistance and confidence in yourself. No matter what roadblock you come across there is always a way through it. You just have to work together to find it!
It’s too bad HBO decided to cut the journey short and axe the show after an amazing 2 seasons. We highly recommend this show for those who pursue the road to entrepreneurism.
In the words of Ben Epstein (Bryan Greenburg), “Never stop going for your dreams.”
Hurry in and check out our stocktake sale – up to 70% off jackets and accessories, as we prepare to clear the way for new styles soon to arrive for the 2012 Lookbook! Stay tuned and happy shopping
As another year passes, we look back and reminisce on the trials and tribulations of the last 12 months. For us here at VIPARO, we can say with certainty that 2011 was a successful year – as a brand we have grown immensely, with a fresh facelift to our logo and website, a greater amount of exposure to the brand and a continuous growth of followers. As a team, we are working hard towards reaching the goal we strive to realize : Establish a culture of confidence, continue to innovate and create, and of course..world domination :). VIPARO would like to thank those that continue to support our brand, and we look forward to sharing exciting things with everyone in 2012.
As we take one last look back, we’d like to close off the year with our pick of the top 10 albums of 2011. A fun work environment is not complete without a great selection of tunes that gets you through the grind, and with the abundance of talent-rich artists arising this year, there’s no loss of motivation for the day-to-day.
See you next year and be safe!
Jay Z and Kanye West – Watch the Throne
James Blake – James Blake
Drake – Take Care
SBTRKT – SBTRKT
Anjunabeats vol. 9
Frank Ocean – Nostalgia
The Weeknd – House Of Balloons
Florence And The Machine – Ceremonials
Ed Sheeran – +
Lupe Fiasco – Lasers
As a brand that prides ourselves in being a specialist for leather garments and goods, VIPARO is appreciative of all things leather, including high quality accessories that are available on the market. Malababa, a company based in the heart of Madrid City that was created in 1997, has since become a high end avenue for leather accessories around the world.
“The originality and elegance of its designs, the richness and high quality of its materials, the versatility and personality of its pieces have created the unmistakable Malababa style.”
Check out the rest of their collection at their website :
A great post by GQ, ‘American Crew’s Face Off 2012 finalist awards’ showcases some of the trendiest mens’ hairstyles to consider for the new year.
The Wavy Quiff
The Messy Side-Part
The Ivy League Blow-Back
The Navy Crop
The Curly Peak
The Side-Crop Long-Top
The Peaked Side-Crop
The Layered Top-Crop
The Peaked Cut with Matte Finish
The Textured Top
The Peaked Clean-Cut