Spring / Summer 2013 at VIPARO

VIPARO was excited to release our first Spring / Summer collection this season. Diversifying from just leather clothing, we’re slowly, but surely becoming a full range fashion label.

Featuring our trademark leather pieces, such as track leather shorts, tunic leather dresses, fitted leather tops, pencil leather skirts, men’s leather vests, men’s leather shirts, vintage leather bags and much more.

We also introduced our exclusive Cuban Paradise Print in summer pieces including a kimono, maxi dress, maxi skirt and mixed leather top. Inspired by our From the Desert to the Sea collection.

View the Women’s Collection

View the Men’s Collection

 

Here’s a few pictures below of our range.

cuban-paradise-printed-chiffon-kimono-justine-mode-front

black-sport-luxe-lambskin-leather-track-shorts-bailey-model-front

joel-khaki-leather-vests-front

 

April 2012 @ VIPARO

What a crazy month!

We’ve had a great beginning to the Autumn/Winter season with the release of our new collection, a busy month at the pop-up store, a variety of promotions being held throughout April, and to top it all off, the Face of VIPARO photoshoot!

We’ve had the privilege of working with extremely talented models, hair & make-up artists, stylists, photographers, videographers, and of course the awesome VIPARO team. There’s some exciting new photos on the horizon expressing the more accessible, casual side of VIPARO with studio shots, street shots and behind the scenes videos.

Take a gander at some teasers below :)

More behind the scenes photos on our Facebook here

Till next time, stay confident.

Face of VIPARO 2012 #1

Up to 70% Selected Leather Jackets on the VIPARO Official eBay Store

We figured that this is worth a mention…

Last day’s to grab a bargain for this coming winter with up to 70% off selected leather products and accessories on the official VIPARO eBay store.

VIPARO eBay Sale - Up to 70% Selected Leather Jackets and Accessories

We’ve got some of our most popular leather jackets, leather bags, leather accessories, t-shirts and leggings at hugely discounted prices until the 28th April 2012 with stock selling fast!

Notably our Footloose shorts which usually are RRP $189.95, selling at only $84 on eBay!

Happy shopping!

VIPARO Sydney Pop-Up Store Now Open

The Viparo Sydney Pop-Up store in Westfield is finally open! Due to an unprecedented amount of enquiries ranging from sizing to leather textures, Viparo has found a home for it’s first physical store at the 100 Squared Emerging Designers section in Westfields Pitt St Mall, where customers are able to see and try on first-hand, our latest styles, popular garments and one-off pieces.

Come pay us a visit!
Westfield Sydney Store
VIPARO
Westfield Sydney, 100 Squared
Kiosk K107/9, Level 1
Cnr Pitt St Mall and Market St
Sydney, NSW 2000
Australia
Ph 0498 482 113
sydney@viparo.com.au

Limited styles available at the store. Click here for more details.

Viparo Meeting Area Renovation : Stage 1

As our brand continues a steady transition into a fully fledged fashion label, we decided that our work environment should also see a distinct change to go with it. Our office meeting area (as seen above) saw the first of the renovation process, being that it is where the root of our ideas and the very foundation of our business is realized. More updates to come!

Lookbook

As VIPARO’s Autumn/Winter 12′ photoshoot is just around the corner, the team is working hard to conceptualize and refine this long awaited project that we are so excited to share with everyone. Before the photoshoot can begin, a strenuous process of planning in all spectrums of the project must be completed. Things such as the location, a script, time, the models and the right kind of equipment all factor into the quality of the end result, and the efficiency on the actual day of the shoot. Choosing the right models, using the correct lens and having the right camera settings along with correct lighting are all crucial elements in conveying the desired vibe and mindset of the brand. As we prepare to finalise the storyboard, we take a look at some of our favourite labels and shots from their lookbooks to get an idea of the benchmark we will be aiming for.

Emporio Armani Spring/Summer 2012 Campaign Featuring Rihanna


The new Emporio Armani Spring/Summer campaign featuring Rihanna, photographed in Dublin, by renowned fashion photographers Mert & Marcus Piggott, the photo captures a sensual and seductive vibe that is sure to attract alot of eyes.

Versace x H&M Spring/Summer 2012 Collection



Gstar


Balmain Spring/Summer 12′


VIPARO’s top albums of 2011

As another year passes, we look back and reminisce on the trials and tribulations of the last 12 months. For us here at VIPARO, we can say with certainty that 2011 was a successful year – as a brand we have grown immensely, with a fresh facelift to our logo and website, a greater amount of exposure to the brand and a continuous growth of followers. As a team, we are working hard towards reaching the goal we strive to realize : Establish a culture of confidence, continue to innovate and create, and of course..world domination :). VIPARO would like to thank those that continue to support our brand, and we look forward to sharing exciting things with everyone in 2012.

As we take one last look back, we’d like to close off the year with our pick of the top 10 albums of 2011. A fun work environment is not complete without a great selection of tunes that gets you through the grind, and with the abundance of talent-rich artists arising this year, there’s no loss of motivation for the day-to-day.

See you next year and be safe!



Jay Z and Kanye West – Watch the Throne

James Blake – James Blake

Drake – Take Care



SBTRKT – SBTRKT




Anjunabeats vol. 9

Frank Ocean – Nostalgia

The Weeknd – House Of Balloons




Florence And The Machine – Ceremonials




Ed Sheeran – +

Lupe Fiasco – Lasers

VIPARO Press Clippings

Melbourne M Magazine – Featuring BlazerMX Newspaper – Vermont Long SkirtX-Factor Australia – Christina Prarie wearing Johanna Cropped Leather JacketMelbourne M Magazine – Gustaf Leather BagDoor121 Photoshoot – Footloose Leather Purple ShortsDoor121 Photoshoot – Viparo Leather Pants

Branding: New Clothing Swing Tags and Postage Satchels

Receiving clothing samples from post always feels like Christmas. In conjunction to our new logo, we thought it would make sense to change our swing tags and packaging. So when we received this, we were really excited and as it turns out, pleased! Thanks Ray Ranoa for our logo re-branding, its perfect. Visit his portfolio hereWahlah! Our new thick tags. Thanks to Morgan our Graphics designer who saw this project from start to finish – design, order etc

I quickly took a shot of our three satchels – different textures and style from my iphone camera. 1st is matt finish, 2nd is a shiny finish and the 3rd has a rope handle attached. Still deciding on which satchel we like…

First Television Media Press

You know your business is growing is when your products start showing up on popular TV Shows! Hopefully soon to be in MOVIES. Without sounding desperate, we would do anything to be in a box office hit. Hook us up!

VIPARO Tiffany Leather Jacket in Australia’s Next Top Model Cycle 7 worn by one of the finalists

VIPARO Blue Billie Leather Jacket in X-Factor Australia Top 12 Finalists Performance By Young Men Society

 

NIKITA Beige Leather Jacket featured in Movie Network Channels on Foxtel Australia