We’ve had a great beginning to the Autumn/Winter season with the release of our new collection, a busy month at the pop-up store, a variety of promotions being held throughout April, and to top it all off, the Face of VIPARO photoshoot!
We’ve had the privilege of working with extremely talented models, hair & make-up artists, stylists, photographers, videographers, and of course the awesome VIPARO team. There’s some exciting new photos on the horizon expressing the more accessible, casual side of VIPARO with studio shots, street shots and behind the scenes videos.
Take a gander at some teasers below
More behind the scenes photos on our Facebook here
The Viparo Sydney Pop-Up store in Westfield is finally open! Due to an unprecedented amount of enquiries ranging from sizing to leather textures, Viparo has found a home for it’s first physical store at the 100 Squared Emerging Designers section in Westfields Pitt St Mall, where customers are able to see and try on first-hand, our latest styles, popular garments and one-off pieces.
Come pay us a visit! Westfield Sydney Store
Westfield Sydney, 100 Squared
Kiosk K107/9, Level 1
Cnr Pitt St Mall and Market St
Sydney, NSW 2000
Ph 0498 482 113
As our brand continues a steady transition into a fully fledged fashion label, we decided that our work environment should also see a distinct change to go with it. Our office meeting area (as seen above) saw the first of the renovation process, being that it is where the root of our ideas and the very foundation of our business is realized. More updates to come!
As VIPARO’s Autumn/Winter 12′ photoshoot is just around the corner, the team is working hard to conceptualize and refine this long awaited project that we are so excited to share with everyone. Before the photoshoot can begin, a strenuous process of planning in all spectrums of the project must be completed. Things such as the location, a script, time, the models and the right kind of equipment all factor into the quality of the end result, and the efficiency on the actual day of the shoot. Choosing the right models, using the correct lens and having the right camera settings along with correct lighting are all crucial elements in conveying the desired vibe and mindset of the brand. As we prepare to finalise the storyboard, we take a look at some of our favourite labels and shots from their lookbooks to get an idea of the benchmark we will be aiming for.
The new Emporio Armani Spring/Summer campaign featuring Rihanna, photographed in Dublin, by renowned fashion photographers Mert & Marcus Piggott, the photo captures a sensual and seductive vibe that is sure to attract alot of eyes.
As another year passes, we look back and reminisce on the trials and tribulations of the last 12 months. For us here at VIPARO, we can say with certainty that 2011 was a successful year – as a brand we have grown immensely, with a fresh facelift to our logo and website, a greater amount of exposure to the brand and a continuous growth of followers. As a team, we are working hard towards reaching the goal we strive to realize : Establish a culture of confidence, continue to innovate and create, and of course..world domination :). VIPARO would like to thank those that continue to support our brand, and we look forward to sharing exciting things with everyone in 2012.
As we take one last look back, we’d like to close off the year with our pick of the top 10 albums of 2011. A fun work environment is not complete without a great selection of tunes that gets you through the grind, and with the abundance of talent-rich artists arising this year, there’s no loss of motivation for the day-to-day.
Receiving clothing samples from post always feels like Christmas. In conjunction to our new logo, we thought it would make sense to change our swing tags and packaging. So when we received this, we were really excited and as it turns out, pleased! Thanks Ray Ranoa for our logo re-branding, its perfect. Visit his portfolio here. Wahlah! Our new thick tags. Thanks to Morgan our Graphics designer who saw this project from start to finish – design, order etc
I quickly took a shot of our three satchels – different textures and style from my iphone camera. 1st is matt finish, 2nd is a shiny finish and the 3rd has a rope handle attached. Still deciding on which satchel we like…
You know your business is growing is when your products start showing up on popular TV Shows! Hopefully soon to be in MOVIES. Without sounding desperate, we would do anything to be in a box office hit. Hook us up!
Lawrie has just started out in lookbook.nu and he is fast becoming a star. He is styling the VIPARO Felix Leather Jacket made from lambskin leather with a detacheable urban hood. No he is not a model, but I did suggest he should consider!